GrowBien/Case Studies/ASMD Aesthetics
Case Study·Medical Aesthetics · Troy, MI · May 2026

From 4 Vendors and Zero Visibility to 4 New Patients in 30 Days

ASMD Aesthetics came to GrowBien with four disconnected vendors, no CRM, no analytics, and a website that couldn't be found. Six weeks later, they had a searchable brand, a booking-intent dashboard, and their first confirmed organic patient acquisitions.

4

New patients confirmed

in 30 days

270%

More website visitors

vs. prior 30 days

4.79

"Botox near me" rank

organic, no paid budget

1

Agency, one dashboard

4 vendors replaced

MedSpark dashboard showing ASMD Aesthetics 30-day results

MedSpark Marketing Dashboard, ASMD Aesthetics, June 2026

Where ASMD Started

When ASMD engaged GrowBien on April 29, 2026, this was the full picture.

Vendors4 disconnected agencies: website, booking, GBP management, Facebook ads
WebsiteGoDaddy, not optimized for search or conversion
CRMNone, no consolidated patient database
AnalyticsNone, no booking intent tracking, no visibility into what was working
ContentNo blog, no publishing cadence, no organic search strategy
Organic trafficLess than 10% of sessions
Paid adsPrior vendor ran a paid campaign in March 2026, zero confirmed bookings

Worth noting: ASMD's prior vendor ran a paid ad campaign in March 2026. It generated clicks and impressions. It produced zero confirmed new patient bookings. GrowBien's 92 search clicks in the first 30 days are 100% organic, no paid budget.

What We Built

Six capabilities stood up in six weeks, April 29 – May 16, 2026.

01

New brand website

Moved off GoDaddy, designed and built from scratch on Webflow. Physician-trust aesthetic, clean service pages, conversion-optimized layout, full NAP on every page. Launched May 16, 2026.

02

Measurement foundation

GA4 with custom event tracking, booking intent events, Google Tag Manager, and Search Console. For the first time, ASMD could see which pages and traffic sources were driving appointment interest.

03

New booking system

Migrated from a single-page legacy list to Acuity Scheduling. Staff can manage appointments, block times, and align the calendar to practice workflow. Online payment collection enabled.

04

First CRM

Built ASMD's first consolidated contact database. Foundation for patient outreach, marketing campaigns, and ongoing communications.

05

Content publishing

Blog live on the new site from day one. First posts published targeting treatment keywords. SEO-optimized with physician byline, a direct trust and ranking signal.

06

Vendor consolidation

From 4 vendors with disconnected reporting to one agency. One dashboard, one invoice, one point of accountability for website, SEO, content, GBP, ads, analytics, and booking.

The Website Transformation

Same practice, same physician, same services. New presence.

Before: GoDaddy
ASMD Aesthetics old GoDaddy homepage
  • Page title: "asmdaesthetics", no keywords, no location
  • H1: "Beautiful Skin and Body Starts Here." (generic)
  • "Reviews coming soon!": zero social proof
  • No blog, no content, no keyword footprint
After: Webflow (May 16, 2026)
ASMD Aesthetics new Webflow homepage
  • "ASM.D. Aesthetics | Physician-Led Med Spa in Troy, MI"
  • Trust bar: "Board-Certified | 20+ Years | TED & QuantumRF"
  • 3 named testimonials, physician biography, full NAP
  • 5 published blog posts with physician byline

30-Day Results

May 14 – June 14, 2026. All traffic is organic, no paid search budget during this period.

4

New patient bookings confirmed by the practice

Botox and skin tightening. New patients, not existing patients rebooking. Direct attribution: "botox near me" ranking at position 4.79 in Metro Detroit drives booking conversion.

At $150–$800+ per treatment, four new patients represent meaningful immediate ROI against the monthly retainer.

MetricBefore30 Days AfterChange
Website visitors~145/mo (est.)537+270%
New visitors~131/mo (est.)398+204%
Search clicks~43/mo avg92+114% organic
Search impressions~4,367/mo avg5,214+19%
Organic traffic share<10%27.2%2.7×
Booking intent actions0 (untrackable)7First visibility

The organic search story

Organic traffic share went from less than 10% to 27.2% in 30 days. That means more than one in four visitors is now finding ASMD for the first time through search: people who had never heard of the practice before.

Top keyword: "botox near me" at position 4.79 in Metro Detroit, top 5 organically, in 3 weeks, with no paid budget. That keyword did not appear anywhere on the old GoDaddy site. The new site has a dedicated treatment context, a physician-attributed blog post, and a complete trust infrastructure. Google rewarded it immediately.

560

Keywords indexed

58

Landing pages

4.79

"Botox near me" position

New Revenue Streams Enabled

Beyond traffic: capabilities ASMD didn't have before.

Virtual consultations

ASMD can now offer virtual consultations, no on-site visit required. Enables semaglutide and GLP-1 weight loss consults remotely. Clients book, consult, and pay all online. Baseline was zero.

Google Ads, launched June 11, 2026

Search campaigns launched on top of organic gains already in place. High-intent keywords in Troy/Metro Detroit market. 30-day performance data expected July 2026.

Results pending, check back July 2026

In the Client's Words

"We spent years cycling through agencies that delivered reports we could not connect to actual growth. GrowBien is nothing like that. From day one, we own every account, every data point, every login. No black boxes, no guessing. They are not managing tasks for us on the side. They are building something alongside us, genuinely invested in where this practice is going."

"In our first 30 days, we had new patient bookings and organic visibility we had never seen before. But what excites us most is what we are building toward from here. If you want a real growth partner and not just another vendor on the invoice, reach out to GrowBien. We are glad we did, and you will be too."

ASMD Aesthetics, Troy, MI

Worth noting

ASMD published a dedicated Partners page on their live website: asmdaesthetics.com/partners, crediting GrowBien by name. Unprompted, public, on their own domain. That is what a client who trusts their growth partner looks like.

Early program results. Individual results vary. Permission granted by client for all metrics and quotes used on this page.

Ready to see what this looks like for your practice?

Book a 20-minute call. We'll audit your current marketing setup, show you a live demo, and tell you exactly what MedSpark would produce for your practice in the first 30 days.

No contract required for the first 30 days.